Understanding your customers is more critical than ever. It’s not enough to just sell a product or service, you need to know how your customers feel about it, how they experience your brand, and whether they’d recommend you to others. Traditionally, businesses have relied heavily on the Net Promoter Score (NPS) to gauge this crucial customer feedback….
In the world of modern business, artificial intelligence (AI) and data are often mentioned together, and for good reason. They are deeply intertwined, yet they are not the same thing. Many organizations understand the need for both, but struggle to articulate the difference between an AI strategy and a data strategy. This confusion can lead…
Many organizations are turning to agentic solutions, such as Salesforce Agentforce, to move towards personalized and efficient Customer Experiences. However, the path to a successful implementation is often riddled with a common, yet complex challenge: data fragmentation. Legacy backend systems, cobbled together over years, typically operate with their own distinct data models. This results in a…
In today’s fast-paced business environment, providing exceptional customer service is no longer a luxury—it’s a necessity. Customers expect seamless, personalized, and efficient interactions, and businesses that fail to meet these expectations risk losing them to competitors. Generative AI is emerging as a powerful tool to transform customer service, offering innovative solutions that enhance the customer…
Artificial intelligence (AI) is no longer a futuristic concept, it’s a present-day reality transforming businesses across industries. From automating mundane tasks to unlocking deep insights from complex datasets, AI – especially generative AI – offers incredible potential for optimizing your business processes and driving unprecedented growth. However, simply adopting the latest AI tools isn’t enough….
In today’s data-driven world, businesses are swimming in information from countless sources: website interactions, sales figures, customer support logs, marketing campaign responses, and so on. Harnessing the true power of this data requires a solid foundation – a way to harmonize, unify, and make it accessible. For years, Master Data Management (MDM) solutions have been…
So…it was about time that we updated this post, which was created when there was no fixed process yet for implementing Voicemail functionalities via Salesforce Service Cloud Voice. In the meantime, there was the Voicemail Express v2 example published – primarily a solution that got proposed from AWS side. More recently Salesforce described a more…
Companies regularly ask how they may integrate incoming calls with Salesforce. They don’t always look for a complete omnichannel approach yet. But they search for a solution to get customers connected with the right agent and ensuring that the agent has the correct information displayed. So these are talks about how starting off with such…
When you already use Salesforce in your organization, 2023 may be a good reason to move your contact center to the cloud. Migrating from an on-premises Contact Center solution to Salesforce Service Cloud Voice with Amazon Connect will bring your more flexibility & better integration, while lowering overall costs for your contact center. 1. Enhanced…
Companies face difficult crossroads as we head into 2023. Inflation hits consumers and business, companies have difficulties finding (and keeping) the right employees and technology keeps growing and evolving. Despite these difficulties, customer experience stays on top of every business’ priority list. The question being: how do you keep high standards, while ensuring that costs…
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